Customer behavior analysis

How many times each product is tried on can be counted by reading the tags of products brought into fitting rooms.

ProblemsWe could not do marketing of products that customers did not purchase.

Solution By installing the RFID reader/writer in fitting rooms, how many times each product is tried on can be counted, enabling marketing of products that customers tried on but did not purchase. A service in which recommended products that are coordinated with the products that each customer brought into the fitting room are displayed in the fitting rooms can be also provided.

Key benefits
  • Marketing of products that customers did not purchase can be done.
  • Recommending products contributes to boosting sales.
Customer behavior analysis

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