Analyzing the utilization of the coupons by reading mobile QR coupons
ProblemsWith paper coupons, it is impossible to know who used which coupons when.
SolutionMobile QR coupons, which can be used at shops, are distributed from a Web site. When the coupon is read, its utilization data is collected. In addition, effective coupons can be sent to each customer according to his or her use history.